What if the key to raising more money in 2025 isn’t just working harder—but working smarter with the right tools?
In today’s digital-first world, nonprofits no longer have to rely solely on galas and donor calls. The right fundraising tools can supercharge your impact, streamline your efforts, and create lasting donor relationships. Whether you’re a small grassroots group or an established charity, nonprofit fundraising technology is now essential to success.
Here’s your go-to guide to the best fundraising tools for nonprofits in 2025—the digital allies that will help you raise more, do more, and grow more.
1. Social Fundraising Hubs
These are all-in-one platforms that merge community, storytelling, and donation tools in one place. Platforms like The Good Social (TGS) help you tap into the power of social fundraising—connecting your nonprofit with engaged donors, volunteers, and changemakers.
- Encourage real-time giving via social posts
- Build visibility through nonprofit communities
- Great for storytelling + crowdfunding combo
💡 If you’re looking for digital fundraising platforms in 2025 that feel personal, these hubs are the way to go.
2. Smart Donor CRMs
Want to keep your donors coming back? You need a donor CRM that tracks interactions, preferences, and giving history.
These platforms help:
- Personalize thank-yous and asks
- Segment donors for targeted campaigns
- Automate follow-ups and reminders
🎯 This is one of the most powerful fundraising software tools to boost donor retention and loyalty.
3. Effective Email Marketing Tools
Brevo (formerly Sendinblue),Mailchimp
Still think email is dead? Think again. Email marketing remains one of the most cost-effective channels to increase nonprofit donations in 2025—if done right.
- Use templates to create engaging newsletters
- Automate drip campaigns for events or appeals
- A/B test subject lines to boost open rates
📬 Pro Tip: Use your CRM data to tailor email content to donor behavior.
4. Easy Online Donation Platforms
You lose donors when giving feels complicated. These fundraising solutions for nonprofits make it frictionless.
- Embed forms on your website or social channels
- Offer recurring giving options
- Accept digital wallets, UPI, and credit cards
💸 The smoother the giving experience, the higher the conversion.
5. Peer-to-Peer Fundraising Platforms
Let your supporters do the fundraising for you! Peer-to-peer platforms empower donors to set up their own campaign pages and rally their networks.
Why it works:
- Builds trust through personal connections
- Widens your reach without added cost
- Turns supporters into volunteer fundraisers
🤝 This is one of the top fundraising platforms nonprofits use to grow rapidly in 2025.
6. Event Management Tools
Eventbrite, Qgiv
Whether it’s an online webinar or in-person gala, planning fundraising events is easier with the right tools.
These platforms help:
- Sell tickets and manage RSVPs
- Collect donations during events
- Send automated event reminders
📆 Save time and avoid chaos with streamlined event logistics.
7. Storytelling Tools
Great visuals = great engagement. Canva makes it easy to design eye-catching infographics, videos, and social posts that tell your story and grab attention.
Features we love:
- Templates for nonprofits
- Drag-and-drop interface
- Collaborate with your team in real-time
🖼️ Want to raise more money for charity? Tell better stories with better visuals.
8. Social Media Management Tools
Managing multiple platforms is a headache—unless you use tools to schedule, track, and analyze your posts.
Benefits:
- Schedule campaigns in advance
- Respond to messages from one dashboard
- Monitor hashtags and mentions
📱Social is where conversations start—and donations follow.
9. Insightful Analytics Platforms
How do you know what’s working if you don’t track it?
Analytics tools help you:
- See where traffic and donations are coming from
- Understand donor behavior on your website
- Optimize your pages for better conversions
📊 Data helps you refine your fundraising strategy, not guess.
10. Matching Gift Tools
Many donors don’t realize their employer will match their gift. Platforms like Double the Donation help nonprofits automate that process.
- Boost donations with corporate matches
- Embed search tools in your donation forms
- Educate donors during checkout
🎁 It’s one of the most effective fundraising tools for multiplying impact without extra asks.
11. Budgeting & Financial Planning Tools
Nonprofit success isn’t just about fundraising—it’s also about managing resources wisely. Cube simplifies budgeting, forecasting, and reporting for teams.
Why it’s great:
- Scenario planning for campaigns or grants
- Connects with Google Sheets and Excel
- Easy dashboards for transparency
💡 Stay financially healthy while expanding your mission.
12. Team Collaboration Tools
Behind every great campaign is a well-aligned team. Slack helps remote teams and volunteers stay on the same page.
- Create channels for events, fundraising, or volunteers
- Share docs and updates instantly
- Foster a culture of open communication
💬 Great fundraising starts with great collaboration.
So, Which Tools Are Right for You?
The best part? You don’t need all 12 tools to succeed. Start with what fits your nonprofit’s size, goals, and team. Pick a fundraising CRM, a donation platform, and a social storytelling tool, then grow from there.
🔍 Ask yourself:
- Where are our fundraising bottlenecks?
- What tools can save us the most time?
- How do we want our donors to feel?
Closing Thoughts: Ready to Raise More in 2025?
Fundraising in 2025 isn’t about being everywhere—it’s about being smart with the tools you use. From CRMs to peer-led campaigns, the right mix of technology can help you build deeper relationships, tell stronger stories, and raise more money for the causes that matter most.
At The Good Social (TGS), we believe every nonprofit deserves access to tools that empower—not overwhelm. Whether you’re launching a campaign or nurturing long-time donors, there’s a tool on this list to help you do it better.
✨ The future of fundraising is digital, social, and human. Are you ready?