What’s Next for Nonprofit Fundraising on Social Media?
If you’re still relying solely on static posts or basic donation links, you might be missing out on powerful tools and trends that are transforming how nonprofits engage with donors, volunteers, and communities.
Social media fundraising in 2025 isn’t just about visibility—it’s about creating meaningful, interactive, and inclusive experiences that inspire action.
The way we connect, share, and yes, even donate, is constantly being reshaped by the digital currents. Understanding these shifts isn’t just about staying relevant; it’s about unlocking new avenues to amplify your mission, connect with more passionate supporters, and ultimately, drive greater social impact.
In this guide, we break down the top social media fundraising trends nonprofits need to know in 2025, and how you can leverage them for greater impact.
1. Short-Form Video Reigns Supreme
In 2025, short-form video isn’t just a trend—it’s the default.
Platforms like TikTok, Instagram Reels, and YouTube Shorts are dominating engagement, especially among younger donors and volunteers. What’s working? Emotional, quick-hit storytelling. Think 30–60 seconds of impact: a child receiving school supplies, a dog finding a forever home, or a volunteer sharing why they joined your mission.
Why It Works:
- Captures attention fast
- Easy to share and repost
- Great for emotional storytelling
How can your nonprofit leverage this?
- Bite-sized Impact Stories: Condense your success stories into visually appealing snippets.
- Volunteer Spotlights: Showcase the passion and dedication of your volunteers in short, engaging videos.
- Call-to-Action Teasers: Create short, intriguing videos that lead viewers to your donation page or campaign.
- Behind-the-Scenes Glimpses: Offer authentic peeks into your daily operations, fostering transparency and trust.
Consider nonprofits like charity: water, which often uses visually stunning short videos to showcase the impact of clean water projects, instantly connecting viewers to their mission.
💡 Social fundraising tip for nonprofits in 2025: Create a weekly “Impact in 30 Seconds” video series. Show real faces, behind-the-scenes action, or quick updates on campaign progress.
2. Live Fundraising Has Evolved
Livestream fundraising is no longer just “going live.” In 2025, it’s interactive, entertaining, and immersive. Donors want to feel like part of the action—not just spectators.
Try:
- Behind-the-scenes tours of your nonprofit in action
- Live Q&A sessions with program leaders or beneficiaries
- Real-time impact updates (e.g., “We’ve just reached 80% of our fundraising goal!”)
Pair this with interactive elements like donation buttons, shout-outs for donors, and live comments.
🎥 Example: Nonprofits like the American Red Cross often utilize live streams during disaster relief efforts to provide updates and answer questions from concerned supporters, fostering a sense of collective action.
3. Authentic Influencers & Community Power
Forget celebrity influencers—micro and nano influencers with real connections to your cause are the secret sauce in 2025. People trust authentic voices over polished promotions.
What to Do:
- Partner with volunteers, local advocates, or beneficiaries who are active on social.
- Encourage your supporters to share their own stories using branded hashtags.
- Collaborate with niche content creators aligned with your mission.
🙌 Best social media strategies for nonprofit fundraising now involve community storytelling, not just brand broadcasting.
4. Personalized Storytelling with Smart Data
Thanks to analytics and AI tools, nonprofits can now deliver hyper-personalized content based on user behaviour, location, interests, or giving history.
Use Personalization To:
- Send tailored donation asks (e.g., “You helped us feed 10 families last year—can you help us reach 15 this year?”)
- Recommend specific campaigns or events
- Share customized thank-you messages
💭 Ask Yourself: Are we using data to deepen relationships or just to track clicks?
📌 Top digital trends for nonprofit fundraisers include using insights to humanize outreach, not automate it.
5. Social Commerce for Good
Welcome to the era of “shop and donate” experiences directly within platforms. Instagram, Facebook, and TikTok now allow:
- In-app donations
- Buyable merch with proceeds going to your cause
- “Round-up” options during checkout for donors
🛍️ Example: A nonprofit sells handmade crafts via Instagram Shops, with 100% of profits supporting displaced families.
🔑 This seamless giving method means less friction and more conversions.
6. Interactive Content = Deeper Engagement
Static content is out. In 2025, it’s all about participation.
Add interactive formats to your content mix:
- Polls: Ask followers which program they’d like to support next.
- Quizzes: “What Kind of Volunteer Are You?”
- AMA (Ask Me Anything) sessions with your team or beneficiaries.
- Challenges: Invite people to share their acts of kindness using a hashtag.
📊 Why It Matters: Interactive content boosts reach, increases time spent on posts, and strengthens emotional connections.
7. Accessibility & Inclusivity Matter More Than Ever
Your content needs to be for everyone. In 2025, accessible design isn’t optional—it’s expected.
Make sure to:
- Add captions to all videos
- Use alt text for images
- Avoid using colors as the only means to convey information
- Write using simple, inclusive language
- Ensure screen reader compatibility
🌎 When everyone can engage with your cause, your impact multiplies.
8. A Glimpse Into Emerging Tech
While still in their early stages for most nonprofits, keep an eye on:
- Meta’s VR fundraising experiences: Imagine donors attending a virtual tour of your impact zones.
- AI-generated storytelling: Tailored impact narratives created on the fly.
- Decentralized fundraising through blockchain and crypto: Still niche, but growing.
🔮 Nonprofit social media trends 2025 aren’t just about what’s popular now—they’re also about preparing for what’s coming.
Quick Recap: Social Media Fundraising Trends Nonprofits Should Act On in 2025
- Short-form video: Fast, emotional storytelling is king.
- Live fundraising: Real-time, interactive moments build trust.
- Authentic influencers: Real voices, real stories, real impact.
- Personalized storytelling: Use data to show you care.
- Social commerce: Turn social engagement into instant giving.
- Interactive content: Quizzes, polls, and Q&As deepen connection.
- Accessibility: Make sure your content includes everyone.
- Emerging tech: Stay future-ready.
Final Thought: Is Your Nonprofit Social Media-Ready for 2025?
The future of nonprofit fundraising isn’t just digital—it’s dynamic, personal, and community-powered. As platforms evolve, so must our strategies. By embracing these social media fundraising trends of 2025, you’re not just keeping up—you’re setting your nonprofit up to inspire more hearts, raise more funds, and change more lives.
💬 Ready to take your nonprofit’s social media game to the next level? Let The Good Social (TGS) help you connect with the right people and make every post count.